Jubel Beer, based in London, United Kingdom, is an independent craft brewery founded in 2018 inspired by après-ski beer traditions from the French Alps. Built around a flagship lager cut with fruit, the brewery focuses on light, refreshing beers designed for social drinking occasions. Its identity combines alpine inspiration with a modern lifestyle-driven brand, positioning its beers as alternatives to conventional lagers. Through this approach, Jubel has carved out a distinctive niche within the UK’s craft beer market.