Carakale Brewing, based in Fuheis near Amman, Jordan, is the country’s first craft brewery, founded by Yazan Karadsheh with a vision to introduce diverse beer styles to a market historically limited to industrial lagers. Established in a conservative environment with complex attitudes toward alcohol, the brewery developed modern brewing techniques to create a wide range of beers and build a local craft beer culture. Its identity is inspired by the caracal, a desert wildcat symbolizing resilience and boldness, reflecting the brewery’s pioneering spirit. Through this approach, Carakale has become a leading force in shaping the emerging craft beer scene in Jordan and the wider Middle East.